NATIONAL CULTURAL AWARD

I had the opportunity to lead the creative direction for a high-end luxury event, developing the overarching concept, creative principles, and visual identity. I crafted a refined graphic and color palette that elevated the event and oversaw the implementation of the spatial design.

At Princess Nourah University

The brief was to To design, implement and manage the production of the National Cultural Awards for Ministry of Culture.

We aimed to create a spectacular event that celebrated the achievements of Saudi talent from across the 16 cultural sectors.

This project was created with an exceptionally skilled team at Imagination.

SAUDI MINISTRY OF CULTURE

AWARDS EVENT

ART & CULTURE

SERVICES

CLIENT

INDUSTRY

INSPIRATION BOARD

The heartbeat of a nation - the rhythm that unites everyone.

Across the country - across the sectors. They all come together under one roof.

A manifestation of the power of culture - an intangible, indescribable energy that permeates everything.

This precious energy is endless and everlasting - but only if cultivated in the right way.

A flame that’s been burning for generations - and now it’s this generation’s turn.

Beyond the shine, prestige or gold - this is about a better tomorrow.

The Award Ceremony will be a dramatic reinterpretation of what happens when culture is nurtured in the right way.

This is the Saudi National Cultural Awards - where CULTURE IS ENERGY

Design Rational

The graphic language embodies centered energy radiating light and power, symbolizing the core of the nation where all 16 cultural sectors unite and are celebrated. This design represents not just trophies and awards, but a moment that ignites the future of culture.

Energy

Calligraphy

Visual Identity

16 Sectors

Guest Gift Pack

A gift pack that includes a luxurious candle box holding a white candle spreading energetic light, when melting it reveals a gold plated replica of the trophy.