FUJAIRAH BOOK FAIR
By Philosophy House
As Creative Lead, I was responsible for developing a cohesive theme and crafting a tailored customer experience for the event. I oversaw the creation of a brand identity that brought the space to life, including the design of booths, stages, workshop rooms, and activations.
The children’s book fair in Fujairah aims to celebrate children's literature and creativity, focusing on the integration of future-oriented themes such as AI and technology.
We developed an overall experience and futuristic theme inspire and engage children with diverse needs and forms of expression along side with a comprehensive and culturally relevant brand identity for the event.
This project was created with an exceptionally skilled team at Imagination.
Philosophy House
Festival and Exhibition
Art & Culture
SERVICES
CLIENT
INDUSTRY
Children transforms everyday objects into magical worlds, fostering creativity, problem-solving, emotional expression, and cognitive development through boundless, inventive play.
The color palette is a representation of the futuristic yet vibrant colors that fills the children’s world
Inspired by reading and books, we designed the event logo as stacked books, symbolizing rich, diverse stories.
Our logo, inspired by diverse book covers, reflects this year's theme and will change colors and patterns annually to match the designated theme.
The logo includes the date, a slogan placeholder, and a customizable icon, allowing annual updates for relevance and focus.
This year's theme draws inspiration from AI and the creativity it amplifies.
We explored the relationship between AI, the future, and children's book fairs, focusing on effective symbolism. This year, we propose the Three Stars, symbolizing AI's core components—data, processing power, and learning models—while also representing the creativity AI enhances.
We used an 8-bit typeface to evoke themes of numeracy, coding, and machinery, offering a nostalgic yet futuristic appeal.
We creatively conceptualized event characters inspired by diverse children's literature genres. These abstract, fluid forms with varying colors evoke different emotions in readers.
The characters can be used in various arrangements alongside different elements such as a pencil, a cloud, or a robotic arm, to name a few. This flexibility gives the event identity a fresh and dynamic look, capable of constantly surprising and delighting the audience.
Wayfinding
Badge and Drawstring Bag
Stickers
A book fair is a vibrant journey from the moment you arrive, greeted by booths overflowing with books of all genres. As you explore, workshops and author talks invite you to dive deeper into the literary world, while creative activations and interactive activities bring stories to life. Every step offers a new discovery, making the experience both enriching and unforgettable.
1. Arrival
2. Booths
3. Workshops
4. AI Activations
5. Stage Activities
6. F&B
This activation blends a giant storybook with AI technology, letting children become the main characters in their own story. A digital book with high-resolution pages uses AI to generate personalized cover art, transforming blank pages into vibrant displays. Kids can also use AI filters to become superheroes, scientists, or any character they choose, creating a magical photo opportunity.
This game engages children in a fun challenge to distinguish between AI-generated and human-created content. By comparing pairs of images or text, kids sharpen their critical thinking and attention to detail, helping them develop valuable skills for evaluating information in the digital age.
