STYLING TOUR
By Dyson
An incredibly vibrant and exciting project that I thoroughly enjoyed directing, from conceptualization to developing the graphic intellectual property. This involved crafting the logo, setting the color palette, defining the visual identity, and molding the overall graphic language.
The brief was to create a 360 experiential Beauty Styling Tour Pop-Up Activation that will appeal to Gen Z and show them that Dyson is the #1 beauty tool of choice.
This project was created with an exceptionally skilled team at Imagination.
CLIENT
SERVICES
INDUSTRY
POP UP ACTIVATION STAND
DYSON
LUXURY BEAUTY & TECHNOLOGY
Creative Concept
Inspired by Gen Z's freedom and diverse hair care needs, our concept, "VIBES," captures the daily frustrations of hair styling.
IT’S A UNIQUE FUSION OF EMOTIONS AND MINDSETS, READY TO EXPRESS.
Digital Communication
Elevating and extending our creative concept to a digital platform, a social media communication is created based on a hashtag that will invite individuals to express their vibes.
Social Invitation
A digital invite that uses fun filters can be a clever way to capture your audience's attention and trigger their interest to participate in the event.
The filter will replicate the aesthetics of Dyson's black and white signature photoshoots but adds vibrant layers inspired by Dyson's new brand colours to introduce the "vibes" theme, which they will later experience at the pop-up.
Experience Journey
Immersive Entrance
The initial touchpoint is an interactive wall at the stand's entrance that responds to users' presence, showcasing Dyson's colors.
Product Display & Engagement
Product displays greatly influence shoppers' choices, enabling close examination and showcasing product compatibility.
Self Styling Experience
We'll transform mirrors into digital style advisors. Guests choose hair characteristics and daily vibe, and the mirror suggests a hairstyle and tools, using Dyson's styling guides.
The Glamour Zone
We've created "the Glamour Zone" for space-efficient versatility, hosting Dyson masterclasses, professional styling, and more..
The Magic of Air
The SuperSonic Technology
This space features motion sensors connected to an airflow source with colorful ribbons. Guests can control the airflow direction and intensity with hand gestures, simulating the supersonic effect for a fun visualization.
The Glowing Hula Hoop
The AirWrap Technology
A pitch-black room with illuminated hula hoops. Users set up their phones for long-exposure shots, creating light patterns resembling the Coanda effect as they move.
The Curled Swing
The Corrale Technology
An infinity mirror room with hanging LED lights and a swing in the center. Sitting on the swing causes the cords to straighten, mimicking Dyson Corrale's hair-straightening effect.
