THE PEARL
By Apple
In my role as Art Director for this project, I crafted the look and feel, provided a conceptual direction, and executed the vision.
Apple required a special launch identity for the opening of a new store in Abu Dhabi, the capital of the United Arab Emirates. Given its historical association with pearls, the launch was themed around this symbol.
CLIENT
SERVICES
INDUSTRY
Apple Middle East
Brand Identity
Technology
General Approach
Inspired by the iridescent elegance of mother of pearl, the concept undergoes a modern, electrifying reinterpretation, exuding sophistication and vibrancy. Seamlessly blending timeless allure with contemporary flair, the visual identity utilizes a diverse palette and dynamic design elements to unveil the gem-like qualities of the pearl.
