FIFA FANFEST 2022 - QATAR
To initiate an exciting Fan Fest experience, I developed a lively graphic language, beginning with the concept, extending to the color palette, the visual identity, the graphic elements, and their adaptation.
Being the greatest football party in the world, FIFA Fan Fest is the perfect place to watch matches at the FIFA World Cup live. An amazing environment, that portrays the exciting vibes and mood of the event.
CLIENT
SERVICES
INDUSTRY
FIFA
Graphic Intellectual Property
Sports & Culture
Primary Color palette
Secondary Color palette
The primary colors draw inspiration from the World Cup logo, the Qatar flag, and iconic landmarks. Secondary colors are a blend of these primaries, symbolizing the connectivity fostered by the World Cup's global unification.
Identity Concept
Blending Latin letters with Arabic symbols solidifies Arabic identity. To align with the World Cup logo, featuring an infinity sign and the number 8, the main letter is flipped and mirrored.
Concept Elaboration
To illustrate the unity and togetherness that the World Cup brings from all 4 corners of the world, a very unique, fresh and active graphic element is crafted, that will be elaborated throughout the main branding.
Zone Branding
The fan fest comprise various zones requiring differentiation. A color-coded theme was devised for each zone, with unique treatment for each.
NEWCOMERS
FOOTBALL PURISTS
FAMILIES
