THE WINTER FESTIVAL
By Expo City Dubai
I was tasked with crafting the design intellectual property (IP) for the event including creative direction, design trademark, graphic language, and design applications.
The Winter Festival of Wonder is a festival where your imagination can run wild. A place where story books come to life and visitors can experience the magic of Christmas in the home of Wonder for all!
This project was created with an exceptionally skilled team at Imagination.
CLIENT
SERVICES
INDUSTRY
Brand Identity
Expo City dubai
Culture
Color Palette
Wonder The color palette is inspired by the colors of the Dubai flag integrated with the festive season theming.
Identity Concept
The logo design draws inspiration from a snow globe and the Expo Dome, evoking the magic of winter and childhood nostalgia, while conveying warmth and festive cheer.
