HYCANIOX
By NEOM
An incredibly vibrant and exciting project that I thoroughly enjoyed directing, from conceptualization to developing the graphic intellectual property. This involved crafting the logo, setting the color palette, defining the visual identity, and molding the overall graphic language.
Neom is launching the first cultural and entertainment event, a fusion concept that goes beyond the boundaries. The proposed Event IP is inspired by the elements of life, an experience which will take every guest on a personalized, sensory journey that blends physical and virtual worlds.
This project was created with an exceptionally skilled team at Imagination.
CLIENT
SERVICES
INDUSTRY
Graphic Intellectual Property
NEOM
Art & Culture
CONCEPT INSPIRATION
Event Name & Concept
The four most common elements of life on earth are hydrogen, carbon, nitrogen and oxygen accounting for more than 99% of the atoms inside every human being on earth and life in our solar system.
HYDROGENE
CARBON
NITROGEN
OXYGEN
NEOM TAKES THE ESSENCE OF WHAT IT MEANS TO BE ALIVE, FUSES THEM TOGETHER AND PRESENTS
Color Palette
Logo Typeface & Concept
Typeface
Atoms Concept
Graphic Language & Visual Tools
HYDROGEN
CARBON
NITROGEN
OXYGEN
First Set
Second Set
Third Set
