WADI ASHAR DIALOGUE 3
As a creative lead, I spearheaded the conceptualization and development of the IP; including visual identity, image treatment, and graphic language. I guided the digital team in crafting content and films, conceptualized digital activations executed by a production company. Additionally, I led the design team and creatively oversaw the production team to deliver flawless gifts.
The Wadi Ashar Dialogue is the most exclusive Film, Media and Entertainment event in the MENA region. This year’s third edition of the annual forum hosted by the Ministry of Culture in conjunction with the Royal Commission of Al-Ula Governorate took place at Jabal Ikmah, which has inspired the Conceptual Creative Approach.
This project was created with an exceptionally skilled team at Imagination.
CLIENT
SERVICES
INDUSTRY
Saudi Ministry Of Culture - MOC
Graphic Intellectual Property
Culture & Technology
Primary Color Palette
Secondary Color Palette
Visual & Design Treatment
Following “Marking a Legacy” concept, the Visual treatment signature reflects the time capsule and the compass of knowledge.
NORTH
EAST
WEST
SOUTH
Sub-Themes Identity
In accordance with the secondary color palette, we designed icons for each of the three event themes.
MEDIA
FILM
ENTERTAINMENT
Digital Activation
We crafted numerous photo filters inspired by the visual identity concept.
Compass of knowledge
AR filter distorts images like Wadi Ashar Dialogue 3 compass.
Compass of knowledge (Front cam)
The filter segments images into brand themed discs, rotating with the phone's gyroscope.
Glitch in Time
This filter splits image into past and present, creating a temporal glitch.
Marking History
The front camera captures a selfie, placed in center; while the back camera fills background.
Digital Thought Leadership Report
Aligned with the visual identity and concept, we created a digital thought leadership report summarizing the Wadi Ashar Dialogue 2023.
