REVIVING THE SENSES
By Ghaf Woods - Majid Al Futtaim
As the creative lead for the project, I developed the concept and ensured its adaptation across all touchpoints. I collaborated with AV professionals, light engineers, environmental designers, and a digital team, directing them towards a unified vision.
To launch Ghaf Woods residential properties, MAF introduced an immersive sales center, inviting investors, real estate professionals, and potential buyers.
This project was created with an exceptionally skilled team at Imagination.
INDUSTRY
CLIENT
SERVICES
SALES CENTER
MAJID AL FUTTAIM
SALES & MARKETING
“Creating a genuine connection, evoking the feeling of belonging, and immersing guests in nature's essence and lifestyle.”
The experience will awaken visitors' senses, inviting them to connect, engage, and immerse in a mindful environment, inspiring them to envision life in Ghaf Woods.
INSPIRATION BOARD
Due to the urban environment and the metropolitan jungle that we live in, we are losing the connection with our SENSES.
We want to revive the
LOST HIDDEN SENSES
Connecting back to our Senses
For a better quality Lifestyle
to awaken our senses
Reactivate nature
Exterior Customer Journey
Interior Customer Journey
The Light Tunnel
Sensorial Passage
To begin, we subtly activate the senses, the guests will start their journey walking through the tunnel. A beautiful dance between the sun, mirrors and dichroic glass bounces colourful, diffracted light around the tunnel.
Reception
Living Green
On arrival the visitor will be offered curated F&B to awaken their senses and will receive a digital wearable to personalise their sensory journey. An impressive digital LED wall will wrap the reception and multimedia room exterior wall.
Digital Content Moodboard
We tell the Ghaf Woods story in close ups; hands touching leaves, wind blowing through, and droplets of water landing in open palms, to evoke the sensation of touch through visual ASMR.
Reception Hospitality
Digital Experience
Touch of Nature
The multimedia room is a fully interactive and immersive room. From floor to walls, the surroundings will be activated through touch sensors.
Guests enter a room filled with desert content. As they walk inside and interact with the walls, the scene magically transforms into a lush forest, complete with bird sounds, a fresh breeze, and the scents of diverse flora.
Orientation Plan
Woodscape
The multimedia room is a fully interactive and immersive room. From floor to walls, the surroundings will be activated through touch sensors.
Guests enter a room filled with desert content. As they walk inside and interact with the walls, the scene magically transforms into a lush forest, complete with bird sounds, a fresh breeze, and the scents of diverse flora.
Materials Room
Emerald Vision
The consultation room is an open space that will invite guests / buyers to customize their house and observe the range of high-end finishes across all materiality suites.
An immersive VR experience where users work with a consultant to customize their apartment's size, features, and finishes, then explore a 3D flythrough, pausing to amend finishes throughout.
Meeting Room
Housewarming
The room will have a big size screen that will be connected to an ipad controlled by the consultant, where he showcases the presentations and apartment details. The room will be propped in a “homey” look and feel; greenery, soft scents, carpets, cushions, books, flowers inviting guests to have a final housewarming meeting.
Housewarming Gift
After a sensory experience, guests receive a beautiful housewarming gift: a scented wooden candle in Ghaf Woods silk, adorned with Ghaf leaves, plus a 360-degree digital preview of their potential future home.
The Kinetic Gardens
A grand kinetic and sonic garden sculpture transforms guest interactions into movement and sound, enhanced by reactive lighting at night, awakening and exciting the visual, auditory, and tactile senses.
The Enchanted Forest
The Enchanted Forest
A grand kinetic and sonic garden sculpture transforms guest interactions into movement and sound, enhanced by reactive lighting at night, awakening and exciting the visual, auditory, and tactile senses.
Digital Experience
Revealing visitors data to prove that nature boosts wellness.
Smart monitors gather data from the forest; tracking oxygen levels, temperature and humidity.
A digital wearable tracks guests heart rate, blood oxygen and stress levels as they experience the nature of MAF
The Kinetic Gardens
This data feeds into interactive and passive experiences, connecting visitors to their surroundings.
Digital Takeaway