CITY CENTER
I spearheaded the interactive launch campaign, creating the concept, crafting the key visual, and adapting the idea across various mediums. The campaign included engaging activations and extensive mall branding to ensure maximum impact and reach.
CLIENT
SERVICES
INDUSTRY
LAUNCH CAMPAIGN
CITY CENTER MALL BY MAJID AL FUTTAIM
RETAIL
The QR code branding activation
The interactive campaign was designed to launch the new QR code-connected map by City Center Mall, enhancing the shopping experience and ensuring customers no longer feel lost in a maze while searching for what they need. The maze concept introduced a gamified approach, demonstrating how we can seamlessly connect customers to their needs. Various fun scenarios were created to engage and entertain shoppers, making the experience both practical and enjoyable.
