PEPSI
I directed an exciting Pepsi can launch campaign for Dubai Expo 2020, conceptualizing the idea and designing the key visuals to create a memorable and engaging experience.
SERVICES
CLIENT
INDUSTRY
LAUNCH CAMPAIGN
PEPSICO
FOOD AND BEVERAGE
FIZzZzZ PEPSI CANS LAUNCHING CAMPAIGN
Pepsi introduced new cans during Dubai Expo 2020, featuring unique designs inspired by the participating countries. Tied to the year’s theme, The Fizz Campaign, the launch creatively merged two worlds, celebrating cultural diversity while showcasing Pepsi's signature vibrance.