IKEA
I led two major campaigns for IKEA, one in Saudi Arabia and the other in Kuwait. In both projects, I managed everything from concept creation to execution, ensuring a seamless and impactful delivery.
CLIENT
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INDUSTRY
CAMPAIGN
IKEA
RETAIL

The Catalogue Campaign
The campaign seamlessly integrates imagery and design, where every page of the catalogue flows seamlessly into ones creative inspiration.
2014
Saudi Arabia
IKEA was gearing up to unveil its latest catalog in Saudi Arabia, and they needed a captivating campaign to bring it to life and spark excitement.




Can’t/Can Campaign
2021
Kuwait
The IKEA campaign, "Embrace Your Can'ts, Count Your Cans," inspires people to overcome challenges in their daily lives by celebrating possibilities. It showcases how IKEA’s versatile solutions turn limitations into opportunities, encouraging individuals to embrace imperfections and focus on what they can achieve.